No make-up. No filters. No retouching. You’re going through a hormonal breakout and you’re just about to go on camera in front of millions of people.
This may sound like a nightmare. British blogger Em Ford (@mypaleskinblog) turned it into a spark that many credit with igniting a movement.
Four years ago, Em – pimples and all – bravely removed her makeup in front of the camera while sharing both cruel and uplifting comments posted on her Instagram photos. Fast forward to now and “You Look Disgusting” has over 31 million views and a sequel called “Redefine Pretty”.
“Except this time, it’s not just my journey,” she says in the video. “It’s not just my voice that matters, because this is about more than just me.”
A quick search of the hashtags #acnepositive and #skinpositivity show Em is joined by thousands of skin positivity warriors on Instagram. Together, they’re creating a community that hopes to change the face of beauty.
Em says she received tens of thousands of emails in response to her videos. “They all tended to say the same thing. When they saw pictures of myself or other women without makeup, they felt better about themselves.”
It’s no secret that those little red and white bumps that live on our face rent-free can actually be a huge hurdle. The American Academy of Dermatology lists low self-esteem and depression as two major symptoms of acne. Now, the same Instagram that produced the cruel comments about Em’s acne is a space for encouragement.
Celebrities like Kendall Jenner, Justin Bieber and Lorde are bringing their acne battles into the spotlight. Justin Bieber showed off his acne on his Instagram Story with the caption, “Pimples are in.” Kendall Jenner walked the red carpet with confidence at the Golden Globes last year, and to the people who shamed her for her acne she said, “never let that — stop you.”
At PanOxyl, we are proud to join the #AcnePositive movement. We believe in a clear, confident you. In a world where filters and face tuning are the norm, dare to be #ClearlyYou.